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OVERVIEW
MERCHANT BENEFITS
HOW PROCESSING WORKS
GETTING STARTED
Consumers want the convenience of spending where they want, when they want, and how they want. Two of the most popular payment methods today are credit cards and debit cards. These cards can be processed both at the retail point of sale using a swipe device or a virtual terminal, or online using an Ecommerce website or a virtual terminal. Regardless of how the cards are processed, there is no denying the numerous benefits credit card and debit card acceptance brings to merchants.
A Growing Opportunity for ISVs
According to Digital Transactions, by 2013, nearly one-quarter of all new merchants will sign up with acquirers through the vendors they deal with for the equipment and software they need to run their businesses.
Increased Sales
Consumers spend more when they’re not constrained by cash on hand. By accepting credit and debit cards, consumers will purchase higher-margin products as well as specialty items. And they just might visit your client’s business more often.
Customer Satisfaction
Consumers appreciate service businesses that allow them the flexibility to pay the way they want to pay - including by credit or debit card. Happier customers lead to more loyal customers.
Speed of Checkout
Consumers get through checkout faster with electronic payment processing - there's no need for the merchant to count change or wait for a check to be written.
Improved Efficiency
Card transactions today are conducted electronically. These paperless payments can save businesses time and money by minimizing cash handling and payment reconciliation, giving businesses the flexibility to do more important things - like managing and growing their client base.
Currency Conversion
Electronic payments on Visa and MasterCard are settled in the currency in which businesses sell their goods and services, regardless of where the cardholder is from. If the business sells in US dollars, that is how the business will be paid.
Safety
Businesses that accept credit cards and debit cards typically have less cash on hand. With lower volumes of cash, businesses are less susceptible to theft and pilfering.
Are you an ISV interested in learning more about our partner program?

Learn how to get started with Capital or contact us today.
Capital Payments
1050 Crown Pointe Parkway
Suite 720
Atlanta, GA 30338

For merchants interested in our products, visit our merchant page for more information.
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Copyright © 2012 Capital Payments LLC, All rights reserved.
Capital Payments, LLC is a registered ISO and MSP for the following FDIC Insured Banks. HSBC Bank USA, National Association, Buffalo NY; Wells Fargo Bank, N.A. Walnut Creek, CA; and Merrick Bank Corp., South Jordan, UT. Capital Payments, LLC is also a registered MSP/ISO of the Canadian branch of U.S. Bank National Association and Elavon.